Villains Step Up in Kellogg's Crunchy Nut's Superhero Campaign

You've already seen Kellogg's Crunchy Nut cereal personified as a '60s-style, yellow-spandex-clad superhero fighting to restore flavor to breakfast. Now, in a new video created in collaboration with Funny or Die, meet the villains. Like the rest of the campaign, "The Boring Breakfast Brotherhood" plays on comic-book tropes—in this case, the evil conference-room congregation—only, more bumbling. Cue ringleader "Dry Toast," who knacks of Dick Tracy's Big Boy Caprice, and "Greasy Steak," a rebel reminiscent of a pre-Joker Jack Napier.