Villains Revel in Their Britishness in Jaguar's Super Bowl Ad

Brand's first game day spot

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As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous."

The 60-second ad from Spark 44 features a trio of "British villains," played by Ben Kingsley, Tom Hiddleston and Mark Strong. Unfortunately, we don't see them pulling off a billion-dollar caper or foiling some James Bond-ian superspy. But we do get to hear them wax eloquently about why Brits make better bad guys, and that's something. 

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