Vigorsol chewers play games with walruses

In this new spot, Vigorsol chewing gum and Bartle Bogle Hegarty present a chillin' giant walrus that looks kind of like somebody's worse-for-wear, woefully wrinkled grandpa. The beast even plays silly pat-a-cake games like gramps does. What's next, pull my flipper? This is a Vigorsol spot, so you already know what that gets you. Try to club this marine mammal (to drag in that not-really-related PETA baby-seal spot), and you'll get a face full of tusk and a new Eskimo-Pie hole for your trouble.


@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.