This Video Takedown of Cola Marketing Will Make You Rethink That 'Ice-Cold Bottle of Candy'

Mmm, wet sugar with bubbles

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is  that we frequently refresh our thirst with watered-down, bubbly syrup.

In its new video, "If Soda Commercials Were Honest," Cracked rattles off some of the less tantalizing aspects of soda while also pointing out just how effectively the industry has interwoven itself into our culture and norms. 

"If it's hot out, or you like having friends or some other virtually universal aspect of life, I think you should buy some Horton brand effervescent liquid candy," the faux spokesman says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in