Video puzzle for ‘Saw IV’ is actually a trap


So, Saw IV is the latest winner in the quest to create a successful social-media ad campaign. But there’s a bit of a problem here. Already racking up hundreds of thousands of views, the new promo airing on YouTube and MySpace is a visual puzzle that requires you to watch the spot over and over until you find a secret code.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in