Video chats can lead to weird hallucinations

Endless-goodbye

JWT India is getting buzz for this Airtel spot called "Endless Goodbye," in which a couple in love never really have to say goodbye to each other—thanks to the client's mobile video-chatting services. The visual metaphor is whimsical and well executed—it doesn't get too weird or hallucinatory. For that, check out another new spot with a similar idea—by TBWA Helsinki for Finland's postal service—after the jump.