Casper launched with just one product—a bed in a box—sold online, to customers in the U.S. Four years later the company has 10 products, sells online and off, and is available in seven countries.
Video: Casper CMO Jeff Brooks Explains How the Startup Continues to Disrupt the Way We Sleep
'Differentiation creates a sustainable long-term advantage'
Editor: Breana Mallamaci
