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Who doesn’t love the smell of a bus shelter? It’s surely one of the many pleasures of taking public transportation. OK, that is complete sarcasm, but Hendrick’s Gin has been changing the odor of several across the U.K. to encourage commuters to escape their everyday surroundings.
The experiential takeovers will appear in London, Manchester, Brighton, Cardiff and Liverpool—evoking Victorian surrealism and consistent with marketing from Hendrick’s Gin to promote its new Gin Cucumber Lemonade.
Developed by creative agency Space, the bus shelters feature an upside-down “living roof” made of roses and cucumbers, while an infused scent is dispensed throughout the shelter to tempt commuters.
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