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This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side effects.
Here, an attractive woman in a slinky blue dress poses on what appears to be an unmade bed or some sort of mattress, assuring us, "Plenty of guys have this issue—not just getting an erection, but keeping it." She's got an British accent, so you know she means business.
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