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Vermont Is Marketing Its 'Iconic Brand' to the Next Generation With Grants and Weekend Visits

A new program will offer 100 people up to $10,000 to move there

vermont-1 — The Remote Worker Grant Program is the latest push to attract more young people to a rural state with an aging population.All images by Ellen & Dennis Curran

June 14, 2018

“Vermont will pay you $10,000 to move there,” the headline on CNN read. Thrillist‘s declared “Move to Vermont and make $10,000 to work from home.”

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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