Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

Luring away a wireless icon

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The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's "Can you hear me now?" guy, as its own spokesman.

Sprint crows in the press release that "its fastest and most reliable network ever can lure away even the most iconic people in wireless." Below is the 30-second spot, from Deutsch, introducing Marcarelli as a Sprint customer.

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