Verizon’s Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing
Luring away a wireless icon
The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's "Can you hear me now?" guy, as its own spokesman.
