5G

Verizon Spotlights 5G-Powered Cancer Treatment in NBA Finals Ad

The carrier seeks to humanize the power of boosted wireless speeds

The campaign continues the brand's strategy to highlight emotional impact over tech specs.Verizon
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By Patrick Kulp

May 30, 2019

Verizon wants to put a human face on next-generation wireless speeds with a new campaign that spotlights how 5G service can bring more surgical precision to cancer treatments.

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Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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