Verizon Campaign Helps LGBTQ People Outside Big Cities Feel Included in Pride

The company's push features a video spot and digital Pride 'march'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While Pride is celebrated in many different ways around the country, LGBTQ+ people outside major U.S. cities often feel disconnected to Pride movements for a variety of reasons. Verizon aims to help change that fact in a new campaign with McCann, by opening up a dialogue with the assistance of its expansive network.

Yesterday the company shared a spot featuring real coming out stories—something many people struggle with in this country, it noted. The narratives have been woven together into a heartfelt video.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in