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Mondays tend to arrive with a special set of challenges—especially the ones that immediately follow daylight saving time.
Now, Purina’s Pro Plan Sport brand and tennis icon-slash-dog mom Venus Williams wants to help pet owners nationwide adjust to the new time change alongside their furry friends—while turning those minutes into money for a great cause.
During Purina’s “Monday Like a Pro” Challenge—which begins Monday and runs through May 21—Williams and the Pro Plan team will issue weekly challenges through the campaign’s website, where pooch parents can register and log in their active minutes with their canines.
Each week in which participants collectively achieve 1 million minutes of activity will result in a $15,000 donation from Pro Plan (up to a maximum $150,000) to Athletes for Animals, a non-profit that focuses on the care and placement of homeless pets.
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