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What would you do for Fantastic Delites? I'm sorry, the phrase they're using is, "How far will you go for Fantastic Delites?" Same dif. The point is, would you mash a button 100 times for a free bag of Aussie rice snacks? How about 1,000? OK, 5,000? Clemenger BBDO created a vending machine to test how far humans would devolve into lab rats for the paltry reward of a single bag of crinkle-cut snacks—asking them to bow to the vending machine, do various physical exercises, and yes, generally look like fools in the name of free snacks.
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