How Low Would You Go for Free Snacks?

Bow down for Fantastic Delites

What would you do for Fantastic Delites? I'm sorry, the phrase they're using is, "How far will you go for Fantastic Delites?" Same dif. The point is, would you mash a button 100 times for a free bag of Aussie rice snacks? How about 1,000? OK, 5,000? Clemenger BBDO created a vending machine to test how far humans would devolve into lab rats for the paltry reward of a single bag of crinkle-cut snacks—asking them to bow to the vending machine, do various physical exercises, and yes, generally look like fools in the name of free snacks.

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