Velveeta Wants to Be Part of Your Next Booty Call

The brand is catering to your late-night desires in a cheesy way


Velveeta wants to be invited to your next late-night call.

As a way to satisfy fans’ unbridled snack cravings, Velveeta is inviting pleasure seekers everywhere to rethink that standard booty call with the launch of “Velveeta Foodie Call,” a new part of its existing “La Dolce Velveeta” platform. The brand is offering fans everywhere the opportunity to enjoy cheesy late-night eats—some of which can be directly delivered to those in New York.

To participate in the Foodie Call, fans can text, “Vel, you up?” to 855-835-8338 in a group chat with their partner between 9 PM ET and 2:15 AM ET have select dishes, such as Deep-Delish Pizza Shells or Cheese Me Totchos, delivered to their door. Those outside of New York can still text the number between the same time to receive a free Velveeta Foodie Call kit to make the snacks themselves.

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Velveeta

WYD, Vel?

“’La Dolce Velveeta’ is all about living your biggest, boldest, most outrageous life at every opportunity and letting your inner pleasure-seeker run free—including at 2 AM,” Kelsey Rice, senior brand manager at Velveeta, said in a statement. “With ‘Velveeta Foodie Call,’ we want to celebrate late-night rendezvous by maximizing pleasure through our iconic cheesy drip and over-the-top food.”

The “Velveeta Foodie Call” initiative comes after the brand took steps to rebranded itself last year with a new logo aimed for the new digital era as more consumers spend more of their time online. As part of the brand’s overarching “La Dolce Velveeta” platform, this Gen Z-forward initiative is not the first campaign aimed at continuing the brand’s goal to turn Velveeta into a lifestyle brand; previous efforts included the launch of Velveeta’s scented nail polish.

New York-based indie Johannes Leonardo was behind the stunt.

You can find more information on “Velveeta Foodie Call” on the brand’s dedicated website.

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