Velcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earth

The band takes on The Police's 'Walking on the Moon'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Velcro kept the astronauts of Apollo 11 firmly fastened into their moon boots. It also latched their Omega watches to their wrists, attached their breathing tubes to their suits and served as nose scratchers inside their helmets. All told, there were 3,300 square inches of Velcro on the command and lunar modules during that 1969 mission.

It’s no surprise, then, that the NASA-infused legacy brand would want to shout out its indispensable role on the moon landing’s 50-year anniversary, which Andrew Ellis, vp global marketing, called “one of the proudest chapters in the Velcro brand history.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in