CANNES, France–Impact was key in selecting the campaign that would take home the Grand Prix in Creative Effectiveness at Cannes this year. “Van Gogh Bnb” from Leo Burnett Chicago for The Art Institute of Chicago displayed immense impact by creating incremental attendance of 133,000 visitors at the institute and generating $2 million of incremental revenue, all with just $500,000 investment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in