Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The most memorable safe-driving PSAs tend to be made overseas—in Britain, Mexico, Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The Tombras Group for the National Highway Traffic Safety Administration.
Ushering in National Distracted Driving Awareness Month, the spot is so riveting, you should stop reading now and watch it, then share it with your friends and family. It’s OK, we’ll wait.
Aimed at teens, it’s incredibly straightforward, simulating an everyday scene cut short by a distracted driver.