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Through attractive highlight reels, a tribute to the king of reggae and a few words of encouragement from professional athletes, Oakley is the latest brand hoping to instill a glimmer of hope in humanity.
The latest installment of its 2020 For the Love of Sport Campaign, created by AKQA, features a powerful remake of Bob Marley’s 55-year-old song One Love by British-Jamaican singer-songwriter Celeste.
It’s what one would expect for any number of sports companies—montages of the brand’s athletes and inspiring words—but Oakley’s plea for a more unified world is especially welcoming in a time short of much positivity.
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