Used-Snowblower Ad Takes Canada by Storm

Weh-Ming Cho has a way with words

Who says long-form copy is dead? Well, I say it all the time. But I guess Weh-Ming Cho has proven me wrong. The Moncton, New Brunswick, resident has become an Internet star because of … a snowblower ad. His rambling, in-your-face, over-the-top classified ad, posted on eBay's Kijiji site, got more than 342,000 views in about five days and generated job offers, marriage proposals and media coverage for its author.

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