Use a wacky agency name at your own risk

A week ago, in a real-estate story about Kevin McKeon’s Brooklyn apartment, The New York Times referred to his ad-agency employer as StrawberryFish. (The error has been corrected in the online version, but we’ve got the hard copy right here.) Fish, frog—what’s the difference? Well, for one thing, the name StrawberryFrog was inspired by an actual creature, the rare Strawberry

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in