Usain Bolt's Next Impossible Goal: Finishing a Sam's Club Run in 3 Minutes

Allyson Felix joins him to promote the store's new mobile-checkout app

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Sam’s Club wants its customers to know they can get all their shopping done in a jiffy–at the speed of, say, an Olympic sprinter. In the bulk retailer’s latest spot produced by MONO, Usain Bolt flies down the aisles to check off all 20 items, including a large unicorn and a Christmas wreath, in under three minutes, thanks to Sam’s Club’s mobile-checkout scanning system.

“In trying to showcase the speed of the technology, it was an obvious choice to feature Usain.

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