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With this year’s Olympics in sight, fitness brand Peloton has aligned with retired sprinter Usain Bolt and six-time Olympic gold medalist Allyson Felix to promote their new partnerships.
The ad is the first from Adam&EveDDB since Peloton appointed the agency to handle its advertising around the Olympics and Paralympics last year.
Featured in action within the spot, Bolt and Felix are joined by Paralympian Scout Bassett, track and field champion Andre De Grasse, surfer John John Florence, swimmer Kathleen Baker, gymnasts Becky and Ellie Downie and tennis champion Angelique Kerber.
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