Usain Bolt and Allyson Felix Featured in Peloton’s First Olympic Campaign

The ad promotes a new agency-brand partnership with 7 star athletes

a woman blurred running with Train With Champions over her
This is Adam&EveDDB's first ad for the Olympics since winning the account. Peloton

With this year’s Olympics in sight, fitness brand Peloton has aligned with retired sprinter Usain Bolt and six-time Olympic gold medalist Allyson Felix to promote their new partnerships.

@stephenlepitak Stephen is Adweek's Europe Bureau Chief, based in Glasgow.