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USA Today is shifting the focus of its Super Bowl Ad Meter to Facebook, where users will be able to score the 2012 ads with a real-time app, according to a report by Mashable. Despite its clunky name, the USA Today-Facebook Super Bowl Ad Meter is definitely a leap into the social-media age for one of the ad industry's most storied annual events. Instead of being based on a few obscurely located focus groups, the app will let users everywhere view, rate and share Super Bowl ads.
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