Upload-your-photo campaigns refuse to die

Trek-yourself

Some trends last far longer than you'd expect. Reality TV and Uggs, for instance. In the marketing world, I'd put the upload-your-photo campaign in this category. How many times do brands expect people to get a kick out of this? Yet they still keep coming, all hoping to be the next "Elf Yourself." The latest is from Kellogg, which is glomming the Cheez-It brand onto Paramount's upcoming Star Trek release with, yes, "Trek Yourself." You upload your photo, then have your Spock avatar (or another crew member) spout pre-set lines, like a plug for "big cheese." You can also create your own message through text-to-speech technology. Oddcast built the app. See my Spock in action here.

—Posted by Brian Morrissey