Unwrapped Condoms Spell Out the Headlines on These STD Awareness Ads

Safely spreading a good message

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

In September, Get Checked Omaha created a zombie-themed TV ad in response to news that the city has exceptionally high STD rates. In Douglas County, Neb., infection rates are 30 to 50 percent higher than the national average. 

Apparently that's still an issue, because GCO created a new series of outdoor and social ads … with headlines spelled out in unwrapped (and, thankfully, unused!) condoms.

The collaboration between the Women's Fund of Omaha and Serve Media displays words like "Love," "Passion" and "Share," followed by taglines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in