Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Concerns about "drugged driving" have prompted the Colorado Department of Transportation and Amélie Company to create an ad campaign, "Dangerous Combinations," about the dangers of driving under the influence of marijuana.
A quick look at this data makes clear why there's a need for this kind of campaign. Drugged driving incidents have increased since Colorado decriminalized weed in 2012.
The first ad, "Can't Skip This," uses one of those ubiquitous "Skip Ad" buttons to demonstrate how weed slows your reaction time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in