Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)

The spot from Adam&EveDDB is part of the brand's £5 million media investment for the year

The campaign aims to reach around 40 million shoppers or 80% of U.K. adults.
The campaign aims to reach around 40 million shoppers or 80% of U.K. adults. Graze

As part of a new multimillion-dollar TV campaign, Unilever-owned health snack brand Graze has unveiled a furry new chief eating officer (CEO): A squirrel.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.