Unilever's Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)

The spot from Adam&EveDDB is part of the brand's £5 million media investment for the year

As part of a new multimillion-dollar TV campaign, Unilever-owned health snack brand Graze has unveiled a furry new chief eating officer (CEO): A squirrel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in