Unilever’s Degree Hosts a Metaverse Marathon to Advocate for Disability Inclusion

The brand's project advocates for greater diversity and accessibility in virtual spaces

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

While the metaverse is still in the early stages of development, there is a growing awareness of the need to build a more diverse and inclusive virtual world. In a global study last year from the Institute of Digital Fashion, 60% of people felt there was a lack of inclusivity in digital spheres, which can lead to the marginalization of certain communities online. Most of the survey respondents called for greater representation in the metaverse of women, LGBTQ+ people and those with disabilities.

Degree, the Unilever-owned deodorant brand, is taking one step toward improving these issues by hosting an inclusive marathon in the metaverse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in