Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability

Braams advises on how marketers can use environmental initiatives to improve brand communications

Given the ongoing climate crisis, there is a growing need for companies to adopt and maintain sustainability measures in order to reduce their carbon footprints. In response, the World Federation of Advertisers (WFA) has introduced the Planet Pledge to help marketers lead their organizations forward in their sustainability measures. The organization’s new deputy president—Unilever’s marketing chief Conny Braams—offers her advice to marketers on pursuing that change.