Under Armour Does Backward Somersaults in Dizzying New Spot

CP+B pitches UA Spine running shoes

Pretty nice camerawork on this new Crispin Porter + Bogusky spot for Under Armour's UA Spine running shoes—a commercial that's not recommended viewing for anyone susceptible to motion sickness. (The music sets the mood for brain-wooziness, too.) The ad features Tom Brady, Cam Newton and Kemba Walker and emphasizes how crucial running is for any athlete in any sport.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in