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Pity the three-peaters. Zinedine Zidane, Cristiano Ronaldo, Gareth Bale, et al. understand it after wrapping up a third consecutive UEFA Champions League title in soccer. Now, the Golden State Warriors stand alone atop the NBA world, and the slinging of arrows is in full flower.
So many haters—and Under Armour is celebrating the loathing with a new in-house spot featuring Stephen Curry’s NBA Finals win, with a healthy dose of embracing the hate.
Three championships in four years—but Steph is ruining the game, they say.
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