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Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one problem: DHL didn't have anything to do with it.
In a video that's exploded across the Web over the last two days, we see how delivery services like UPS were tricked into toting around large packages that were essentially mobile billboards saying, "DHL is faster." The stunt was supposedly accomplished by wrapping the boxes in thermo-active foil that, when cooled, hid the message until well after the packages had been picked up by the competition.
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