Ukraine Promotes Bravery as Its Greatest Export

Running locally and across 15 countries, the project attempts to maintain morale and support from around the world

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For almost two months, the world has been growing in admiration for Ukraine as it has taken on the aggression of the Russian invasion and against the odds, stood firm. And the country has made sure that the watching world has not forgotten it either.

Now, through a campaign set to run across 15 countries in association with Ukraine’s Ministry of Digital Transformation, the country has declared bravery its largest cultural export.

The project, created by Kyiv and Los Angeles-based creative

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