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U.K. telecom provider O2 is the latest brand to break into Fortnite by creating an interactive music experience within the video game.
Created by VCCP, the campaign marks the first time that The O2—an entertainment venue in London—will appear in a video game. It is also the first time that a U.K. music act, the Leicester-based band Easy Life, will play within Fortnite Creative.
Easy Life will virtually perform tracks from their debut album Life’s a Beach at The O2 in Fortnite on Thursday (June 24) at 8:30 p.m.
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