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Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults’ table.
Its new brand campaign, launching today during the UEFA Euro 2020 tournament, is all about coming of age–which is fitting, since the network turned 18 this year. Three’s goal is to position itself as a “big network,” not one only used by young people.
Created by Wonderhood Studios, which won Three’s advertising account last year, the campaign introduces the tagline “Life needs a big network.”
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