UK Energy Drink DRGN Pokes Fun at Boris Johnson's Less-Than-Clear Quarantine Guidance

Campaign makes playful nod to recent criticism over the government's handling of the pandemic

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When British Prime Minister Boris Johnson announced an easing of lockdown in England last month, his speech prompted a huge flurry of memes as people criticized his messaging as confusing and contradictory.

In trying to straddle a line between easing total lockdown, but urging people continue to be cautious, critics said Johnson’s messaging emerged as a bit of a jumbled mess. During an announcement on May 10, Johnson ended the lockdown messaging of “stay home” and replaced it with “stay alert.”

He

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