U.K. child-abuse ads don't skimp on gore

This ad from U.K. child-protection agency NSPCC is truly unsettling. Of course, so is the issue. The NSPCC also protects children from pedophilia and human trafficking, and those topics wouldn’t lend themslves to images of puppies or rainbows, either. Still, maybe next time they can put their celebrity ambassadors like Kylie Minogue or Catherine Zeta-Jones to work, if only to spare us the heebie-jeebies. See two more ads after the jump. Via Marks Arthole on Flickr. UPDATE: The NSPCC tell us they didn’t do these ads.