U.K. Brand Compiling Pet Names for ‘Vagina’

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As you know from Kotex's recent experience, American TV networks are not fond of the word vagina. Luckily, a British "tampon alternative" brand called the Mooncup is collecting women's pet names for that part of the anatomy—giving American companies a trove of euphemisms to use. Check out the hundreds of submitted names at LoveYourVagina.com. Some of them, though certainly not all, could make it past U.S. censors. Humorously, MTV is reporting that Amy Winehouse is part of the campaign, having supposedly revealed her pet name: VaJewJew. But judging by Mooncup's recent tweets, that report seems bogus.

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@nudd Tim Nudd is a former creative editor of Adweek.