U.K. binge-drinking PSA’s a total gross-out

This binge-drinking PSA from the U.K. by ad shop Atticus Finch is about as gross as it gets. It's probably NSFW based on the sheer intensity of disgusting images. Maybe these teens are chugging brews and doing shots because they're depressed about England's freaky weather—those hailing numerals and asterisk blizzards would drive anyone to drink. And you really have to feel for the poor slob who gets to clean up that bathroom. Via Advertolog.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.