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If you’re looking for signs that blogging, as we’ve known it, is over, here’s some evidence: Interpublic’s MWW Group has set up a blogging subsidiary. Called Blog 360 (hey, hasn’t Ogilvy cornered the market on the number 360?), it promises to help corporations create blogs that will provide, “a unique and highly effective platform to connect with key constituents and audiences who are more difficult to reach via traditional marketing and public relations.”
They’ve even hired a blogging svengali—Stephen
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