The 'Ugliest Building' in Rotterdam Is Transformed Into the World's Coolest McDonald's

Quite an upgrade by Mei Architects

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A building that was once voted the ugliest in Rotterdam, Holland, has been transformed into a striking McDonald's that some are likening to an Apple Store.

The original structure, from the 1960s, was horribly dated, with an undistinguished two-story glass facade that sort of vomited onto the Coolsingel, a busy midtown thoroughfare, from the greying bricks of an old post office behind it. (Vomit is an architectural term, right? We're talking about McD's, so I'll stick by it.)

Here's a vintage photo of the building:

In recent years it housed a McDonald's, but the chain was unhappy with its digs and wanted an upgrade.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in