Ubisoft Just Launched an International Fart Contest for Its Latest South Park Video Game

When cutting the cheese ensures a close-up

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Got a face for radio, or a voice best heard in the shower? You could still score 15 minutes of fame … provided you’ve got a sufficiently epic fart.

For the release of South Park video game The Fractured But Whole, Ubisoft and Buzzman have organized “I Am the Fart,” the first-ever international farting contest. The winner will have his or her actual farts featured as a sound effect in the game.

In The Fractured But Whole, the protagonist’s superpower is farting, which enables him to battle enemies and even time travel.

This crass yet inspired concept has already driven Buzzman to previously untouched heights (or depths): Last year, the game was demoed with the Nosulus

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