Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Traffic jams in Asian cities are horrific, and only getting worse. Uber latches on to that fact with a big new brand commercial in which it proposes ridesharing as a key part of the solution.
A new 80-second spot called “Boxes,” from Swedish agency Forsman & Bodenfors, illustrates the problem through metaphor. It shows drivers tooling around in cardboard boxes rather than automobiles—the better to humanize the devastating crush of traffic and the emotional toll of such a physical problem, while also keeping things lighthearted.
See
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in