Uber Hands Out Breathalyzer Cards You Can Lick to See If You're Too Drunk to Drive

Nifty in-bar promotion from Russia

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A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough to drive safely—or should arrange for a ride to come pick them up.

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