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A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough to drive safely—or should arrange for a ride to come pick them up.
A new case study video shows that it jointly promotes car-service app Uber and drinking establishment Alibi Bar, located in the city of Yekaterinburg. The cards, fitted with saliva alcohol test strips, were given to customers at the venue.
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