Uber Goes Back to School With a Yearbook Honoring Its Couriers

Whether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery couriers are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery couriers. Going with the classic yearbook style, the ride-hailing and courier service recognized and appreciated these employees through some interesting and fun class superlatives, including the driver with the most trips, the driver with the coolest car and the driver with the longest trip. Some of the drivers recognized in the superlative filled yearbook are Charlana Moses, known as "Mama C" to Alabama students, who is highlighted as the driver with the most trips as she has given more than 60,000 Uber rides in Birmingham. The driver with the coolest car is Sin City-based Justin Layton, who will pick you up in his Ferrari 458 Spider. The person with the coolest side hustle is Tanaye White with nearly 4,000 food deliveries under her belt while working as a model in New York. The driver with the longest trip, Bruce Smith, drove two riders, two cats and eight suitcases 1,377 miles non-stop from New York to Florida for $3,000 in 25 hours. Highlighted as a superhero samaritan, Tammy Rivera is an inspiring community leader in Memphis who brought Covid-19 hospital workers meals from local restaurants for nearly 300 nights in a row. “I love driving in Tuscaloosa, Alabama. The locals and students of the University of Alabama are my heart and soul, and the passion I have for driving with Uber came from them," Moses said in a statement. "I wouldn’t choose anywhere else in the world to be a dedicated full time driver because I love Tuscaloosa that much." For the brand, the yearbook provides multiple opportunities at once, serving as a chance to publicly recognize the people that power the app while finding a way to enter the ubiquitous Back to School conversation in a way that is unique and personable. Appreciating and recognizing For the ride-hailing and courier service, maintaining the message that its community members and hardworking employees deserve to be focused on as more of a partnership versus a transactional relationship is imperative. The yearbook is not only a way for Uber to celebrate drivers and delivery couriers everyday, but serves as an approach in refocusing efforts to innovate for them. "We know that the Uber magic only exists because of our drivers and couriers, and we are committed to supporting and celebrating them at every turn," Carrol Chang, global head of driver & courier operations at Uber, said in a statement. "With our first-ever Uber Yearbook, we’re taking a moment to highlight some of the most inspiring people in the Uber community." You can find the complete Uber Yearbook Class of 2022 on the brand's dedicated website. Uber Eats Wants to Conquer France, But Culinary Traditions Could Stand in the Way

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Uber Goes Back to School With a Yearbook Celebrating Its Couriers

The brand shows appreciation while partaking in a key marketing moment

Natalie Venegas

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Natalie Venegas