Uber Eats Encourages Customers to Ditch Hustle Culture 

Food delivery brand says people should 'do less' and promotes ease of its app

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From the rise of quiet quitting in the workplace to the decline of the “girl boss” movement, reports suggest that a younger generation is rejecting hustle culture. Food delivery app Uber Eats jumps on this trend with a new campaign that celebrates “the art of doing less.”

A series of ads, created by agency Mother London, spotlights the unusual activities that people can get up to with some downtime. There’s a man who shows off his unexpected dance moves to his wife, another guy who indulges a strange fixation with parrots—and one who gets really into outlandish nail art.



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